Management -- the inspiration of elevator

Management -- the inspiration of elevator

A town has built a ten-storey residential building and installed a toll elevator. The property company charges 20 cents per lift. Unexpectedly, this small amount of 20 cents was rejected by all the residents. In the early days, these beautiful and comfortable elevators were an embarrassment.

The residents who can live in the new building, the standard of living is generally relatively high, should not care about this paltry 20 cents.

So what's the problem?

A survey by property companies found that the city's residential buildings used to have no lifts, and residents were used to climbing stairs. Finding out what the problem was, the property company made a startling decision: free lift open for three months. During those three months, even some third-floor residents got used to taking the lift up and down.

Three months soon came, and the property company decided that the lift was free during the day and only at night. As the number and number of people who took the elevator at night was small, the residents' reaction was calm, and the number of people who took the elevator remained largely unchanged. However, the elevator brings symbolic revenue to the property company, although it is only a small fraction.

After another three months, the property company began to charge. By this time, the residents have become accustomed to the ladder, and no one has raised any objection to this. As a result, in just a few months, all the lifts received the expected revenue, and the operating costs of the initial six-month free period were quickly recovered.

Twenty cents is still the same, but people's habits have changed. So, for those stubborn people, you can find ways to make them change their habits. This change in habits, in fact, is pregnant with a huge market and unlimited business opportunities.